Purpose of the website

To Professor Baeyens and readers,
As a part of assignment by Professor JEAN-PIERRE BAEYENS, we built this website from knowledge that was found and synthesized in our learning process and doing group assignment of Marketing Management. We aim to:
– Create a reference source of information in the learning process and for our professional career.
– Share and exchange knowledge with classmates and people who are interested in Marketing in general and Relationship Marketing in particular.
Articles in this website were compiled from information that found and interested by us, thus, we are looking forward to feedback and contribution from Professor Baeyens and all of you if you see it somewhat one-sided and incomplete.
Sincerely thank.
Thu Huong & Hanh Tam